Cosmetics brand Stila Cosmetics has teamed up with a virtual makeover firm merging its facial recognition software and iPhone audience to market its products.
The fully automated makeover tool has been launched on the Apple mobile device as well as through the Stila’s own website.
The tool utilizes a patent-pending facial recognition technology to automatically apply Stila shades and products on user uploaded photos.
The tool also features sharing options for Facebook and Twitter, the ability to save any photo, as well as full e-commerce integration which allows the products tried on to be purchased directly. Talk about virtual beauty makeover!